Built by
Experience.
I'm Michael Bullock — fitness coach, nutrition strategist, and corporate professional who spent years staying in shape while working 40-60-hour weeks.
I built Bullock Built because I couldn't find a program that respected my schedule and actually delivered results. After years of coaching clients, I've refined a system that works for the busiest people in the room.
Why I Built
This System.
At 26, I was managing teams, traveling for work, and watching my health slide. I tried every program out there — most assumed I had two hours a day and a personal chef.
I started building my own system out of necessity. Short, dense workouts. Flexible nutrition that worked in airports and conference rooms. Recovery protocols that fit between meetings.
After seeing it work for myself, I decided to coach others. Ten years and 100+ clients later, the system is refined, proven, and built specifically for people like you.
The name says it all: Bullock Built — built by me, built for you, built to last.
.jpg)
Results Over Aesthetics
The goal isn't to look like a fitness model. It's to feel strong, move well, and perform at your best — in the gym and in life.
Respect for Your Time
Every program is built around the reality that you're busy. No fluff, no filler — just the work that actually moves the needle.
Sustainable Over Extreme
Crash diets and 2-hour workouts don't work long-term. We build habits that stick — because consistency beats intensity every time.
Evidence-Based Methods
Everything in Bullock Built programs is grounded in exercise science and nutritional research — not trends, not hype.
The Bullock Built
Process.
Assess
We start with a deep dive into your schedule, goals, training history, and lifestyle. No cookie-cutter approach — your program is built around you.
Build
You receive a fully customized training and nutrition plan, designed to fit your calendar and deliver measurable progress from week one.
Execute
Follow the program with guided workouts, meal prep systems, and weekly check-in templates that keep you accountable.
Adjust
As you progress, the program evolves with you. We track results, identify what's working, and refine the plan to keep momentum going.
Full Transformation.
Done With You.
The Elite Coaching tier is your done-for-you transformation — fully custom programming updated monthly, weekly 1:1 check-ins, and direct messaging support. Personalization and accountability at the highest level. Limited spots available each month.
Apply for Elite CoachingWhat\'s Included
- Fully custom training program (updated monthly)
- Personalized nutrition strategy
- Weekly 30-min check-in call
- Daily messaging access (M–F)
- Body composition tracking & analysis
- Travel & schedule adaptation protocols
- Priority response within 4 hours
Ready to Get
Built?
Choose a program or apply for Elite Coaching. Either way, the work starts now.